Welcome to the GM Media Archive!

The General Motors Media Archive manages GM's global repository of historical photography, motion picture film, video, digital media, vehicle documentation. Our collections include over eight million photographic images, 250,000 video masters and motion picture films, a million and a half digital media files, and more than one million pieces of microfilm. They document the development, manufacturing and promotion of General Motors products as well as its events, facilities and leadership.

Vehicle Documentation

GMMA manages General Motors' collection of historical build documentation for its U.S. brands. These documents detail how a specific vehicle was equipped when it left the factory. Dealer invoices and/or build records are not available for all models and all years. The documentation for most brands dates back only to 1977. Please visit Vehicle Invoices and Build Records pages for a complete list of availability.

To request vehicle documentation please select Ordering Instructions from the menu above.

Visual Media Requests and Research

GMMA has trained visual media researchers available to assist with your research, whether the endeavor is of an enthusiast, academic or commercial nature. The GMMA staff prides itself on its ability to meet customer deadlines.

Requests should be sent via email to support@gmmediaarchive.com. The email should include how you intend to use the visual media you are requesting and what the intended audience and/or distribution will be. This will assure that we release assets that have the full rights for your desired use, and also that our researchers will be able to more fully understand your needs. For commercial endeavors, fees may apply.